Vanke in Zhejiang discount promotions recently ended, and went back to the original sale. After the initial excitement in the market once again showed the state of wait and see.呼天抢地gone through the old owners, the new owners rapturous "gate prices", the harvest of the clearance sales from circulation, the face of the remaining large number of houses, developers will be how to do?

there are many people in the trade, promotional discounts, merely an expedient measure. From the very beginning, rational pricing, do not ask an unreasonably high profits, is responsible for the buyers, the market is responsible for long-term strategy.

Did not meet expectations

Vanke recently launched a discount promotion activities, caused a sensation. This reporter has learned that during the event, and even some of the houses to participate in its activities, but also take the wind shareholders sold out, so that developers overjoyed.

As of the end of promotional activities on September 14 at 24 pm, Hangzhou Vanke" Youth Home Starter Loan Scheme "launched a total of 477 housing units, 233 units traded, turnover ratio of 48.8%.

September 14 after the event, Vanke to restore the original price. To September 17, Vanke had discounted sale promotions, in addition to Ocean Club has been clearing finished goods, the Charm City, Bailuzhou County East, South County Bailuzhou 15,16 on three properties in the two days that no new reservations volume generated.

Because of Vanke's price cuts, a lot of properties for sale are adjusting their marketing plans. Vanke sales of houses located in Hangzhou, where a real estate Liangzhu, originally priced at 6,000 yuan per square meter -7000 million. Now according to market surveys, may be reduced to 5,000 yuan per square meter -6000 million. Ningbo Yinzhou central area of a real estate sales prices in Vanke introduced immediately reported its second phase of the single apartment pricing in 9500 yuan per square meter, also includes the renovation costs 1,500 yuan, has declined markedly.

September 11, located in Hangzhou city Qiaoxi plates launched燕园Suite 300 sources, a one-time payment of 9 folded, commercial mortgage 9.1 fold. The same day, the Fourth Qiantang River Bridge is located in Hangzhou, the north shore of the Qiantang River from the international SOHO Yu introduced 50 sets of special rooms, the preferential margin was 7.2 fold. September 13, the new North-South Group, the North and the South Bank project launched in Hangzhou Suite 136 sources, the discount equivalent to 7-8 fold, developers said during the event to subscribe for the North-South activities of houses in the West Bank, and may require an applicant has no reason to check out .

September 17 from the record, the South and the North West Bank sold 2 sets of collar city put燕园and SOHO sales records are zero.

Zhejiang property market prices have been relatively stable over the years there have been almost no decline in Vanke" price "the early lifting of the nerve to stimulate the property market, some developers refer to as a" spoiler ", and some buyers crowd think that is the return to rational prices, and some old owners also闹起a "check-out", there were thwarted by the act.

With the dust has settled, it is found that this is only a business promotion activities, small low-price housing put" youth home, "the name and did a clean-up. With the end of the event, and the rest of the large number of housing prices and there is no sign, is far from attaining the number of netizens shouted enthusiastic "People like to thank Vanke" expectations.

Some people even began to question, in the soaring after so long, is only playing a little folding, including how much profits should be further compression in price?

Discount promotions in the" originality "and" strategy "

a number of buyers and industry people in the crowd told the discount promotions in a number of" originality "and" strategy. "

In fact, this will come Vanke are lots remote, poor housing, and some stocks are trading. Vanke, a senior management told reporters that discount houses of Vanke's projects in Zhejiang, only a small proportion of stocks trading on the卖不动there also, but also generate interest, is now marketing click, you can return几个亿funds, why.

According to market analysts, the charm of the city's land is Vanke in 2006 to the floor price of around 2,500 yuan per square meter bought, together with the Jian'an costs, estimated development costs 6800 yuan per square meter about the properties for sale in May of this year and once reached 12,000 yuan per square meter. After folding the 8500 yuan per square meter to 9500 yuan. I can see that the discounts, which is still considerable interest.

, who lives in Ningbo Yinzhou District chapter of the President last year to 10,000 yuan per square meter gold purchased Vanke waterfront house. She considered that the developer can do in terms of costs is a lot of articles. "Although the decoration is fine, but a great degree of price flexibility." Ms. Zhang said, "was found in the inspection room科勒马barrels used Vanke is already out of the market products. Due to the contract only states that the sanitary ware with Kohler , air-conditioning with Daikin, etc., and did not specify models and brands with different models of commodity prices, very large-span, and finally we have also sent on behalf of owners to negotiate with developers ask for replacement of some sanitary. "

According to Ningbo Wanke sales personnel, compared to the other five houses, discount houses refined decoration content of less air conditioning, water heater. Flooring, sanitary ware, kitchen utensils, such as brands, grades also have declined, admission system, Night Light, have also been canceled. If we say that the original version of the decoration is a luxury, discount houses is the paperback edition.

President

s view that if the idea of using such terms, discounted room average 9,000 per square meter, only low prices, she bought 1,000 yuan, while the sperm of her house decoration prices per square meter for 2,500 yuan, discounted room prices paperback in 1500 if it coincides with her house prices flat. She also disclosed that the edge of discounted rooms is a substation, and she is Riverview Room, there are 1,000 yuan a gap is very normal. "People tend to buy a house developers count, however." She sighs.