fire only half a year or so it seems that Hong Kong Real Estate Agents market is rapidly entering the winter period.

July 23, Hong Kong Real Estate Agents" big boss "Centaline Property Managing Director Alfred Chan Wing-kit told this reporter that the bank has just concluded a half-year evaluation, a large number of real estate agents do not because of performance standards and received a warning letter, the latest number of people receiving a warning letter to more than 600 people, more than doubled from last year! Greater China real estate

" One particularly serious there are more than 100 people, the company is considering to cut them. "Mr Chan said that the result of a large number of brokers can not be achieved due mainly to the first half of the Hong Kong property market turnover decline," despite a year the first half compared to first half of this year is to increase turnover, but it is than the second half of last year dropped significantly drop at least 50 percent. "

by Mr Chan as saying that forcing the Centaline Property will direct the beginning of the year set by the average transaction price of the property market during the year rose 30 percent forecast, revised downward to 10%.

must not only affected a Centaline Property.

68,000 monthly pass lin

Centaline Property brokerage employees to pass a strict line performance.

Mr Chan told this reporter that the bank brokers passing performance bottom line is" half a year the average monthly commission income of 6.8 million Hong Kong dollars. " In other words, for these real estate brokers, 6.8 million Hong Kong dollars is a Hom.

At present, this threshold is becoming increasingly difficult to straddle. There are even saying that after 2005 the Hong Kong Real Estate Agents "knockout" would be to reproduce the political arena.

" We have a test every six months, if the examination will not be achieved immediately issued a warning letter to him, made a warning letter to look at his performance after half a year after the assessment is not if the target would be speculation out. from this year's situation, the need for the number of warning letters issued more than doubled last year, there are more than 600 do not have standards, in addition to more than 100 belong to the second test did not target, the company is considering the They laid off. "Mr Chan said.

to the bank employs about 3,000 people, the equivalent of more than 20% of employees are not performance standards and tests are faced with unemployment.

Mr Chan told the media that if the Hong Kong property market turnover continued to shrink, then, it is estimated that there will be about 20% of employees were forced to leave the industry.

He said that at present does not appear Centaline Property temporarily large-scale layoffs, but it does not consider re-recruit people, as to whether to consider closing some branch network, he said that the time being it will not, but if under the half the property market continues to slump, then this will be re-scheduled depending on the circumstances.

In addition to Centaline Property, the recently, several other major real estate brokerage firms have begun to appear predicament.

Centaline Group Managing Director of subsidiary Ricacorp廖伟强recently said that the current market conditions in Hong Kong property market is going from bad to worse, this month's results may" see red ", and frankly, if the situation continued for several months, real estate brokerage industry is likely to emerged in 2005 after a larger layoffs.

However, in relation to Centaline Property for Ricacorp tend to" natural wastage "strategy, namely, to allow less competitive, real estate agents have left their jobs. At present, the bank already has dozens of brokers to leave that way.

Recently, the New Territories Ricacorp two branches have been closed, which the media廖伟强explained that the two branches in the strict sense is not" closed ", but only to suspend business because of this two lines appear the phenomenon of the whole group of staff, and therefore did not suspend business before hiring new people.

This may be seen from the side of Hong Kong real estate agents are facing the reshuffle of the easement.

In addition, the Associated Press, Group Executive Director and Chief Executive Officer Edward Chen Kwan-hing, the media have said that if the transactions continue to fall, the company may also be ready to start lay-offs will be closely watching the market to make decisions.

there are other real estate brokerage firm expects the property market transactions may be difficult in the short term to re-pick up, decided to allow some real estate agents in the brutal competition from" natural wastage. "

the plight of 24,500 brokers

According to the Hong Kong Land Registry data, by the end of June this year, the number of licensed estate agents in Hong Kong for the 244,560,000 people, while 6 the month the number of transactions is only 12,044, which means that on average, more than 51% of the real estate agent in June did not complete any transaction.

Hong Kong Real Estate Information Network issued by real estate broker"揾food index "shows that, from the beginning of January this year, the index began 12 from last year's high of 18,000 points at the end of fall, all the way down to the end of May of this year's low at 8000 points, or about 60%!

"揾food index "is a reflection of Hong Kong each licensed estate brokerage commission income per month on average, can be used to measure the real estate broker"揾living "degree of difficulty, the index higher, indicating that real estate broker "揾Fresh" environment the better, the index lower, it shows that the greater the difficulty of potable揾brokers.

Therefore, the index fell sharply mean, real estate brokers to survive the pressure is rising.

Statistics show that 1-6 months of this year, the Hong Kong real estate agents each contributed an average number of transactions all the way down, 0.75 for January, February 0.65, in March and April are 0.47 cases, in May to 0.43, in June to 0.49, while the figure in November last year, the highest for 0.79, in other words, in June the average monthly per broker the amount of the transaction in November last year plummeted by nearly 38% !

The average commission for each individual transaction basis, first half of this year the average commission most fanatical than the end of last year's average monthly 10,11,12 fall, especially this year, 4,5 month, the average brokerage commission in November last year 26 percent reduction! However, in June increased significantly, even more than last year, recorded in November.

to eat揾indices, June index in May rose 63 percent, perhaps means that the real estate agents to survive the pressure will be eased, or perhaps only a short-term冲高.

According to the Hong Kong registered with the Land Registry statistics on the sale and purchase agreement, first half of this year, Hong Kong, the average monthly sale of 12,763 contracts, the amount of the average monthly turnover of 50.88 billion Hong Kong dollars, while the second half of last year the figures were 13,895 cases and 54.47 billion Hong Kong dollars, that is, first half of this year the number and volume of transactions traded two aspects, both decreased substantially.

" the beginning of this year, we had predicted 30 percent this year, property prices will rise, but now there seem to be very difficult, so in June, when we made an adjustment, we anticipate that this year Floor Price increases will remain at 10%, should be completed. "Mr Chan said.