It is learned that the intermediary industry" dragon head "to be part of Centaline Property layoffs, the initial" downsizing "program is the reduction of about 450 people, which is 15%. At the same time disclosed that the Central Plains, the next step will be to adjust the number of stores, Shanghai Zhongyuan At present, there are more than 170 stores, the highest in the first major intermediary companies.

Since the beginning of June, Shanghai second-hand housing transaction has been for several months in both volume and prices down the situation, it is clear that the real estate market entered a phase of initial adjustment, even in the traditional" Kim Koo, "midnight, Volume still fell sharply; loan interest rates will go down policy, and did not bring any improvement in market transactions, loan interest rates down slightly so it is very difficult in the current sluggish market environment to enhance the market sentiment and confidence.

Centaline Property Research and Consulting Department of the latest data show that the Central Plains real estate transactions of residential units on the 1000 sampling statistics show that in September average price of second-hand housing transactions samples for 18,294 yuan / sq m, the Central than the 0.52 percent decline; ring than second-hand housing turnover decreased by 20 % only. Han Yu property second-hand housing transaction monitoring data also showed that in September the city all kinds of second-hand housing transactions, less than the same period last year into a four-, macro-control has created the worst in 4 years as a sales record in September.

In the" Golden nine "no" pot of gold ", the" Silver 10 "will also continue to lower volume and price. This means that the real estate intermediary "winter" is continuing, the pressure to survive also continued to rise.

It is understood that in general, a medium-sized stores intermediary to maintain normal operations, the monthly turnover of at least 3 single (of course there must be other rental business commission income), but to achieve this" pass line "in stores now is so limited, it also directly affects the income of employees of intermediaries so that they have to leave. According to Shanghai Zhongyuan introduced in the plan laid off 450 people, in fact, some people have taken the initiative resigned.

Shanghai Centaline Property陆成chairman disclosed that as a result of turnover and operating costs not directly proportional to the company this year, there have been losses. Moreover, in October of second-hand housing market has been very difficult to pick up, in the circumstances, the layoffs will also be "cost-cutting" upset. Centaline Property The next step will be to adjust the number of stores, although no specific number, but the idea of adjustments have been identified. Prior to this, combined rich home the original 95 have been adjusted to 75 stores, in addition, "full house" in Pudong's 15 stores have been evacuated across the board.