In 2008, Vanke Co., Ltd. in Nanjing constant turmoil.
December 10, Lewis (a pseudonym) and Vanke bright city more than 180 property owners into the Nanjing Pricing Secretary reception room, called for the first half of Vanke high售房punish.
Japanese Nanjing Pricing Secretary-ping peach money the owners were forced to write a pledge on the price of Nanjing Vanke administrative punishment procedures have been activated.
How in the depressed market and with the Government, the game between the owners to continue to survive, is a test of Vanke.
Vanke accused of selling high-priced
This is a storm Vanke a continuation of selling at high prices, not some media reported as Vanke售房price, in violation of the prohibition of low-cost selling Nanjing provisions be penalized.
May this year, Lewis and other cities Vanke bright owners had complaints of Nanjing, Nanjing Pricinghom Vanke Co., Ltd. (hereinafter referred to as the Nanjing Vanke) "Bright City Garden" project is not approved by the Government售房. But until this year in December, the owners have not yet seen the Vanke punished, they have at the beginning of the scene.
Vanke in Nanjing with the past situation is different this time Vanke fined events, public opinion in an apparent focus on the Vanke, the relevant departments of Nanjinginterventio real estate market price behavior of a lot of criticism.
But the bright city Vanke has不依不饶owners that have Vanke "feel despair, will definitely not let Vanke!"
Weekly Times reporter got the hands of several documents Pricing Nanjing, Nanjing Price Bureau has confirmed that Nanjing has sales bright Vanke City Garden residential real estate, more than the approved benchmark price plus floating rate, in violation of the Government指导价requirements.
This is unique from the Nanjing "one room of a price" policy about price. May 14, 2007 in order to contain the Nanjing skyrocketing housing prices, Nanjing Price Bureau, Real Estate Board joint below five, the provisions of the property sales price to be approved after the Government within the floating base, demanding the implementation of commercial residential buildings " a price-ching "," clearly the price "system. Require developers to set housing prices must be related to the buyers at their sale offices publicity, including the base price of housing, floating rate, the Composite price (floor, towards the environment, etc.), sales price, price and so on. At the same time, the provisions of the views from May 20, 2007 implemented.
June 26, 2007, Nanjing bright Vanke City Garden Development of the three Open the properties for sale. Nanjing Pricing has three properties to determine the benchmark price of 7360 yuan / sq m, in accordance with the provisions of floating up to 5 percent, that is, the average price may not be more than 7728 yuan / square meter. However, Nanjing Vanke increase per square meter, more than 2,000 yuan fee on behalf of the decoration, house prices on the touch 10000元/ square meters, higher than the ceiling price limit售房sector.
In order to achieve the average price office requirements Nanjing, Nanjing Vanke decided to 7000-8000 RMB / square meter (including the fitting-out cost) of low-priced sale of three other two buildings, which is also adjacent to Nanjing million The Golden Section has developed Ti Xiang average 15,000 yuan / square meter.
This led to the bright city of Nanjing Vanke three owners dissatisfaction that the Nanjing Vanke售房process in the presence of price fraud, price office requested Nanjing resumption of multi-Vanke punish paying back the principal.
Pricing after investigation that the Nanjing, Nanjing Vanke "proposed new construction cost based on inadequate" in late July this year confirmed that the policy limit in violation of Nanjing Vanke collected 52 million yuan.
It was a bright city owners Vanke Lewis introduced, followed by Nanjing Vanke and owners as a result of consultations, together with the outside world of "one room of a price" the pressure of public opinion, the matter has been stranded for some time.
In late September 2008, with Nanjing to save the property market policy, "20," The introduction of prices designed to limit the "one room of a price" policy has been declared the suspension. However, in the bright city Vanke repeated complaints of the owners, Nanjing Vanke did not escape punishment.
According to the Nanjing price office staff revealed that the case in early December to enter the price of administrative punishment procedures, "the price in advance administrative penalties this book" has been in the December 1 -5 days served Vanke Nanjing.
Wang Nanjing fire on the two
It is learned that the regional executive deputy general manager of Shanghai Vanke周俊庭was sent to Nanjing to deal specifically with this incident. However, in handling the matter seems unusually low-key.
In an era of周俊庭weekly interview with reporters, said Vanke is currently coordinating the work of the Government, but can not disclose more information can only remain silent. Vanke said周俊庭difficult to make a statement at this time, "I hope everyone can understand."
In accordance with the price of administrative law enforcement procedure, the case statements also argue that verification, the case of the trial, issued a written decision in four aspects of punishment. Nanjing Price Bureau issued this book, Nanjing Vanke this should be a defense in a week, but its internal processing services required to apply for an extension on the grounds December 26 defense. "Vanke is stalling for time." Lewis said angrily.
Vanke bright city to bring the trouble of Vanke once Vanke chairman Wang Shi under the Nanjing.
July 25 this year, Wang was in Nanjing containment owners, called for a solution to housing problems. August 30, Wang once again came to Nanjing, the negotiations with the owners. Owners, more than 52 million yuan collected should be refunded by the Government in order to avoid fines, Wang did not object, but has not seen below.
As the storm is still among the bright Vanke 12 cities, 13 have not yet sold.
The twists and turns bright urban projects, so that more Vanke realized the importance of dealing with government relations. Out of the project soon afterwards, Vanke Group vice president, regional general manager of Shanghai Ai-Ming Liu said that to strengthen communication with government departments, this year's Vanke is very necessary.
Nanjing Vanke troubled
But the trouble Vanke in Nanjing city far brighter the project.
March of this year, Nanjing Jiangbei plate sale price of the property market started off in Nanjing, the second half of the plate sale Nanjing crazy "heavy." As the year draws near, the capital chain severely strained by the developer of ultra low-cost option to buy into the market to attract consumers. This is tantamount Vanke sales increased pressure. Hengda Real Estate such as Nanjing Hengda's Oasis Garden rough room price for 4600 yuan / square meters, hardcover Housing 5700 yuan / sq m, accused of "below cost" sales. Because of Vanke Golden Resort Hengda neighboring real estate projects, Times Weekly reporter on the scene saw that the project had been postponed the opening.
October 27, Vanke released three quarterly, and its third-quarter net profit of 2.15 billion yuan, up 13.4 percent decline. Notice shows that in the five Vanke publicity that may arise in the loss-making projects, Nanjing occupy two, namely Nanjing Golden Island Resort, Nanjing Golden Ti incense.
According to another source, the promotion of "cash is king" of Vanke, Nanjing Vanke Chuan funds have been severely strained by chain. Therefore, a few days ago, Nanjing Vanke property rights trading center in Nanjing open transfer its stake in a subsidiary. It is reported that Nanjing in Nanjing Vanke Property Exchange listing to sell the state's Nanjing Heng real estate Development Co., Ltd. (hereinafter referred to as the Nanjing-heng state) debt. Nanjing Constant price for the stake in state 226,800,000 yuan. However, Vanke Group said that the overall transfer of Nanjing Vanke Constant state of real estate equity, but also a way of sales, belong to the company's normal operating behavior, does not mean that the company funds chain tension.