China's real estate market has gone through the process of more than 20 years, Guangzhou's reform and opening up as a forward position, has been playing a lead role from the enterprise system, development mode, the concept of real estate, such as product innovation Chinese real estate in various fields to guide the direction of Guangzhou's real estate business gradually toward the country, has created a number of other eye-catching Chinese real estate development. Real estate group is a rival model.
rival real estate group continued to mature and sound development model, showing the size, specialization, quality-oriented features such as sustainable development, with the typical pattern of development, not only difference, Jia, director of the public and therefore have more vitality.
" rival real estate business model "in the following ten aspects
I, into the city operating philosophy to enhance the value of the city, from city to the developer community operators to upgrade the operating patterns: real estate rival groups operating in the city has always played a lead role, inherent in the culture of Guangzhou, History and unique ecological environment and urban development of forward-looking research, ahead of an appropriate choice, the choice of strategic urban land development, to effectively promote the process of urbanization.
Second, large-scale low-cost carriers, the synchronization project to promote rapid, large-scale in order to have good products and services for rapid development: rival in the real estate projects targeting domestic product development, the cultivation of professional managers, complaints Services such as links and formation of the many aspects of standard practices, guidelines and a system to create a set of standardized management system.
Third, the implementation of sophisticated real estate, development of high standards and product diversification, so that customers a great choice: many years ago, rival real estate group on" Jinbi to build products, create an international brand ", developed out "Jinbi quality standards", "property management service quality standards." Since then again made clear to create "quality links" of the new strategy to vigorously push forward the "management standards" and fully implement the objectives of the control nodes.
D build management systems, innovative services to exploit economies of scale and form design, construction, supervision, landscape, renovation, planned sales, property companies, such as one-stop operating system group.
Five, to take Dikaigaozou marketing strategies, real estate Jinbi Series" will open special, special appreciation must "marketing model has become China's real estate marketing classic.
Six goals to take management plan for a comprehensive plan, quality management, simultaneous monitoring, in accordance with the principle of transmission of pressure, the establishment of enterprise management systems, to regulate the operation of the company.
Seven, a moderate talent reserves lead: Recruiting high salaries, special recruitment, campus recruitment tour, competition for posts, the supremacy of professionals, development platforms, training, learning, self-cultivation practice.
Eight, the leader in corporate culture adhere to the principles: emphasis on responsibility, integrity, justice, the establishment of" rival "," the study reported that rival "," Jinbi "monthly" newspaper published a "new pattern of the publication of" rival Management culture and development "series of teaching materials management, cultural activities, innovation and cultural communities.
Nine, the operation of a multi-pronged brand: the first to promote corporate citizenship concept, emphasizing communication and cooperation serves the purpose of the enterprise, corporate and product brand building.
10, by leaps and bounds in the National Development Strategy: from a base in Guangzhou, the Pearl River Delta radiation, the appropriate distribution of the national strategy, the ultimate corporate brand into a well-known national brands.